Privacy policy

I. Basic Provisions

  1. The data controller according to Article 4, point 7 of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as “GDPR”) is Jana Veverka Pařízková, ID No. 87478561, with a registered office at Veverkova 19, Prague 7, 170 00 (hereinafter referred to as “controller”).

2. The contact details of the controller are:

3. The controller has not appointed a data protection officer.

4. Personal data refers to all information about an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, surname, email address, IP address for marketing purposes, especially for sending online business communications.

II. Sources and Categories of Processed Personal Data

  1. The controller processes your identification and contact details and data necessary for contract fulfillment.
  2. The controller processes personal data that you have provided or personal data that the controller has obtained based on the fulfillment of your order.

III. Legal Basis and Purpose of Personal Data Processing

  1. The legal basis for processing personal data is:
  • The performance of a contract between you and the controller under Article 6(1)(b) of GDPR;
  • The legitimate interest of the controller in direct marketing (especially for sending business communications and newsletters) under Article 6(1)(f) of GDPR;
  • Your consent to processing for the purpose of direct marketing (especially for sending business communications and newsletters) under Article 6(1)(a) of GDPR, in conjunction with Section 7(2) of Act No. 480/2004 Coll., on certain information society services, in cases where no goods or services were ordered.

2. The purpose of processing personal data is:

  • To process your order and exercise rights and obligations arising from the contractual relationship between you and the controller; when placing an order, personal data required for successful processing of the order (name, contact details) are collected, as providing such personal data is necessary for concluding and fulfilling the contract. Without providing such data, it is not possible to conclude or fulfill the contract on the part of the controller.
  • Sending business communications and performing other marketing activities.

3. The controller does not engage in automated individual decision-making as defined by Article 22 of GDPR.

IV. Data Retention Period

The controller stores personal data:

  • For the period necessary to fulfill the rights and obligations arising from the contractual relationship between you and the controller and to enforce claims from these contractual relationships (for a period of 15 years after the end of the contractual relationship).
  • Until the consent for personal data processing for marketing purposes is withdrawn.

After the retention period, the controller will delete the personal data.uam nulla porttitor massa. Iaculis eu non diam phasellus vestibulum. Imperdiet dui accumsan sit amet nulla facilisi morbi tempus iaculis.

V. Recipients of Personal Data (Controller’s Subcontractors)

  1. Recipients of personal data are individuals or entities:
  • roviding marketing services (marketing agency).

Third-party cookies – list of applications and companies:

  1. Analytical Services:
  • Google Analytics: One of the most popular web analysis tools that helps measure traffic and user behavior on the website.

2. Advertising Platforms:

  • Google AdSense and Google AdWords: Enable the placement and management of ads on various websites.
  • Facebook Pixel: A tool from Facebook that helps measure the effectiveness of advertising campaigns.
  • Sklik: An advertising system operated by Seznam.cz, popular mainly in the Czech Republic. Sklik uses cookies to track the effectiveness of ads and for retargeting, displaying relevant ads to users based on their previous behavior online.

3. Email Marketing Services:

  • Ecomail: Ecomail uses cookies to optimize and personalize email marketing campaigns. These cookies allow tracking email openings, link clicks, and other interactions, helping analyze and improve communication effectiveness. Information gathered through cookies is also used to tailor email content to your preferences and interests. Reports and analyses generated from this data help optimize future activities.

4. Social Media Platforms:

  • Meta, Twitter, LinkedIn: These platforms use cookies to enable content sharing on social networks and track interactions with advertising campaigns.YouTube: For video integration and tracking content interactions.
  • YouTube: For video integration and tracking content interactions.

5. Marketing Agency and Website Provider:

  • Optimal Marketing s.r.o., Drtinova 557/10, Prague – Smíchov, 150 00, ID No. 24765422, VAT No. CZ24765422.
  • wordpress.org
  • Hosting services for janaparizkova.cz (FeldHost™).

Specific Overview of Cookies Used

Consent to the Processing of Personal Data for Marketing Purposes

  1. Data Processed: Name and surname, email address, phone number, postal address.
  2. Purpose: Inclusion in a database for sending online business communications, for marketing purposes, and marketing communication.
  3. Processor: Optimal Marketing s.r.o., Drtinova 557/10, Prague – Smíchov, 150 00, ID No.: 24765422, VAT No.: CZ24765422. The company is registered with the Municipal Court in Prague, Section C, Insert 172496.
  4. Other Suppliers to the Controller: Primarily IT service providers, lawyers, accountants, tax advisors, etc.

2: The controller does not intend to transfer personal data to a third country (outside the EU) or an international organization.

VI. Your Rights

  1. Under the conditions set forth in GDPR, you have the right to:
  • Access your personal data as per Article 15 of GDPR.
  • Rectify personal data as per Article 16 of GDPR or restrict processing as per Article 18 of GDPR.
  • Erase personal data as per Article 17 of GDPR.
  • Object to the processing as per Article 21 of GDPR.
  • Data portability as per Article 20 of GDPR.
  • Withdraw consent to processing, either in writing or electronically, to the address or email of the controller provided in Article I of these terms.

2. Additionally, you have the right to file a complaint with the Office for Personal Data Protection if you believe your right to data protection has been violated.

VII. Conditions for Securing Personal Data

  1. The controller declares that they have implemented all appropriate technical and organizational measures to secure personal data.
  2. The controller declares that only authorized persons have access to personal data.

VIII. Final Provisions

  1. By submitting an order through the online order form, you confirm that you have been acquainted with the terms of personal data protection and accept them in full.
  2. By checking the consent box through the online form, you confirm that you have been acquainted with the terms of personal data protection and accept them in full.
  3. The controller is entitled to change these terms. The new version of the terms will be published on the controller’s website and sent to your email address provided to the controller.

These terms take effect on December 1, 2024.